Instagram is a social network that allows you to share your thoughts and idea's through "images" using a technique called "photo sharing." Instagram has proven to be a very popular social media site boasting over 100 million users within it's first year. With so many people connected on this site it is definitely worth establishing your brand and building social credibility. Instagram for business owners should be treated like a "product" and "product testimonial" review. When you post an image displaying a product currently on sale on an online store and then a user "likes" that image, that counts as a testimonial. This means that person who "liked" the photo in a sense either approves of your product, is interested in your product, or simply genuinely likes your product. To a potential customer this is huge due to the fact that it makes it a little easier to trust or grow interest in a product when it has established social proof. It has been proven that the more "likes" a photo has the more interest and engagement that image gains. You will want to market yourself on this site by posting images of your products, interests, or services and then garnering "likes" for that image. This will do wonders for your business and will assist in your attempt to build social credibility and build brand awareness.